TRUVIA vs. PUREVIA

Posted on December 24, 2008
Filed Under Trademarks |

On 11 December 2008, it seems, The Coca-Cola Co. opposed Pepsico’s various applications for PUREVIA and PURE VIA based on its pending application for TRUVIA.   Coca-Cola’s TRUVIA application covers natural sweeteners in Class 30.  Pepsico’s PUREVIA applications covers breakfast cereals, vitamin enhanced water and soft drinks, and natural sweeteners.  

This should be interesting.  I know that these parties are probably two of the fiercest competitors on the planet, but I’m not sure how I feed about Coca-Cola’s chances here.

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